Commercial Mortgage – 5 Factors That Affect Deal Flow

Niagara Falls or babbling brook. How is your flow? How do you get commercial mortgage clients in the door? Do you have the budget and time to undertake a massive marketing campaign? Could experience with multiple property types and applications increase your value to the commercial market? Where are your deals located? How is the market in your area? Is your referral network bringing you enough business? These are all questions you need to consider when you think about how to increase your deal flow.

Of course every commercial loan you work will not close; that is not the reality of the commercial mortgage industry. You need to be in front of the right people at the right time with the right solution to even be considered. Here are the 5 main factors that affect your deal flow which ultimately affects your cash flow. The first step is awareness; knowing what the issues are will allow you to determine a solution. Rate yourself in each of these areas:

-Referrals: Referrals are king in the mortgage industry. This is by far the number one way for a commercial broker to get business. This certainly works well for those that have been in the industry for years and have a large network, but what about those new to the industry? Can you survive waiting on someone to refer you when no one knows you exist?

-Marketing: This is how we let our potential clients know who we are and that we can provide them with a solution for their commercial financing needs. The problem is that there are hundreds of other solutions out there all competing for the same client. Without the budget and knowledge to do it right, it is very difficult to get a good return on your marketing investment.

-Expertise: What you know and how long you have been in the business has a dramatic affect on deal flow. Of course, those that have been in the commercial business for 10 years have a greater client base and referral network. You can’t buy experience, no matter how much you spend, but what you can get is training. Through continuing training, especially at the beginning of your commercial career, you can build the knowledge it takes to get the deals done. Share that knowledge with your potential clients and you have set yourself up as the expert in the field, despite your lack of experience.

-Geography: It is no surprise that by serving a larger geographic area, you will be exposed to more deals. However, without the support of a large national company this is very difficult and potentially cost prohibitive. The downside of most national commercial finance companies is that by bringing the deals to you they will expect something in return. Often a big chunk of your commission. It’s a catch 22, you get more clients, but now you need even more than before just to break even.

-The Market: Some markets are hot and some are cold that is the reality of the industry. If you are only serving a small geographic area and that area goes cold, what do you do? The key is to ensure that your client base is as diverse as possible, not only by location, but by property type and industry.
What to do?

Build your commercial finance business. Start by looking at the percentages that each of the above are contributing to your total deal flow and set targets for the coming year as to what you want the percentages to look like. For example, if referrals now make up 10 percent of your total business, set your targets for 20% next year and establish the game plan to do it.

For marketing, are you tracking a cost per closed loan? Do you know what you’re spending for the revenue you’re generating? Begin to cull out the sources that are not generating the returns you require.

When looking at geography, start to examine how you can expand the markets you serve. This will both increase your deal flow and minimize a downward movement in any one particular market. In effect, it is diversifying your portfolio. Look for a partner that can introduce you to new markets and provide you with lead sources into those markets.

In summary, deal flow in the commercial mortgage industry is driven by your presence. When the market knows you’re there and do quality work, your flow will build exponentially. The next step is to formulate your plan to increase that presence and identify the partners that can help you do it.

How to Find the Right Commercial Real Estate Broker

One of the things that can really catapult your success investing in apartments and commercial real estate is working with the right commercial broker. Finding a great deal is really all about the numbers, and getting more deals across your desk. Working with the right commercial broker will not only save you time, but make you a lot of money by getting opportunities in front of you.

So the question is, “How do you find the right commercial broker?”

I will “bottom line” this for you and make it easy. Make sure you find a broker that does nothing but investment real estate and specializes in it. DO NOT use a broker that is a “jack of all trades,” meaning going from an open house on a Sunday to chatting with you about the 320 unit property on Monday.

You want someone that does nothing but spends time in the investment real estate world.

Why?

The specialized knowledge that a commercial broker has will be able to get you more GOOD opportunities to look at and because they know the market will be able to identify properties that can be very profitable. A good broker can also assist you in developing ways to purchase the property where you are making money at the closing table too. Plus they will help you avoid some of the common investment mistakes, as well.

This, more than any other of my “rules” is violated, and the investors that do violate this many times pay for it too. Make sure that you are not one of them.

Tips for Planning Business Meetings

It is always advisable to consult professional meeting planners if you dream of planning successful business meetings. These are professionals who are very knowledgeable and who are certain to make your event a successful one. It is not mandatory to seek the services of one however, since with a few guidelines, you can successfully plan a meeting. Below are quality tips to help you out.

The theme is very important. It is important that the agenda is compelling so that you can attract a lot of attendees. It is true many business people like to attend events, but no one is going to attend any event that sounds dull. Additionally, the agenda should have one theme to avoid overwhelming your attendees. Remember the theme is what holds your meeting together.

You have to choose a convenient date for the meeting. Even with the most appealing agenda in this world, a meeting that is not scheduled on convenient date is likely to be assumed. Depending on the main reason of the meeting, choose the best time for everyone. If it is a seminar for instance, scheduling it in the morning is advisable. Appreciations are best scheduled after work. Do not schedule them on holidays.

The guest list you compile must be an appropriate one. Remember that your business agenda must address a specific audience. It is therefore important that you carry out some research on any guests you would like to invite, to ensure they are well suited. If your meeting is open to the masses, get in touch with them as early as possible. Advisably, you should invite guests of similar rank like yours.

Make a point of inviting your guests as early as possible. This is one of the most crucial factors that determine the attendance you are going to get. In addition, you have to constantly remind them about it, especially those who have confirmed that they are going to attend. Come up with unique ideas to create excitement for the event.

The partners you choose must be reputable. This is a business meeting, and any business partners you choose must have the best reputation ever. Take your time to research comprehensively about any partners you would like to be involved with. Researching on the internet about a company is advisable, but it is not enough. Consider asking around about the company in question.

No meeting can be successful without a viable budget. Make a point of planning well in advance to avoid getting unpleasant surprises in the long run. If there will be food and accommodation, plan appropriately so that you know the amount of money the event needs. Equipment and labor are other things that should be planned for in advance as far as money is concerned. You should also set aside enough money for unforeseen expenses.

You have to be flexible when planning business meetings. Anything can happen and you need to know what to do. The equipment you have hired might not work, your chief presenter might get held up somewhere or maybe the caterers fail to show up. Prepare yourself for such incidents so as to tackle them well in case they arise.

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